I've been doing this work since 2006. Not always with the same job title, but always the same job: figure out what's actually broken, make the trade-offs explicit, and help teams move forward with clarity.
I work best in B2B SaaS, payments, and regulated environments where adoption and complexity are the real problems. I'm comfortable in ambiguous situations where the problem needs to be structured before it can be solved.
Early on that looked like business analysis and delivery consulting at Deloitte, ThoughtWorks, Ajilon and others. Often brought in to stabilise something already in trouble. I got good at understanding complex systems quickly, asking the questions nobody had written down, and turning a mess of competing priorities into something a team could actually execute.
Over time that evolved into product leadership. Same instincts, broader ownership. At Littlepay I owned the roadmap for an API-first web payments platform and launched it processing €2M+ monthly from day one. At ADInstruments I led discovery for a new wireless physiology product, ran customer research across multiple markets, and built the investment case that got it funded. At Te Whatu Ora I helped prepare Dunedin Hospital's outpatient services for digital migration in a regulated, high-stakes environment.
Right now I'm deepening my AI practice. I'm midway through a Master of AI, building AI-assisted product discovery workflows, and I recently shipped a rostering app for a multi-site dental business using AI-assisted development. I think AI changes discovery and delivery work meaningfully and I want to work somewhere that's serious about figuring that out.
I'm based in Queenstown and staying here. I travel regularly and I'm genuinely available in Sydney, Melbourne, Auckland or Wellington when it matters.
I work with founders and small product teams that need senior judgment without permanent headcount. Engagements are short and focused. I write things down, I'm direct about trade-offs, and I don't produce work that sits on a shelf.
1 to 2 weeks. A clear view of what is blocking progress, a prioritised action list, and decision-ready options aligned to your current capacity.
3 to 6 weeks. An outcome-led roadmap, explicit trade-offs, and the minimum product cadence your team needs to execute.
Ongoing. Steady decision cadence, stakeholder alignment, and delivery clarity without adding to your headcount.
Book a short call if you want a second set of eyes on your product priorities, trade-offs, or operating model.
Or email a one-paragraph problem statement. I'll reply with the first three questions I'd use to frame the decision.